This course focuses on the study of consumer Behavior. This will help students to apply concepts of consumer behavior to complex and realistic marketing management environments. It deals primarily with an analysis of concepts and theories behind consumer behavior as well as the analytical procedures, techniques, and models of when and how to market products. The course addresses comprehensive understanding of consumer behavior.
COURSE LEARNING OUTCOMES (CLO)
CLO: 1. Understand the marketing insight from consumer behavior perspective
CLO: 2. Able to analyze consumer psychographics and marketing related problems
CLO: 3. Understand the technological influence on consumer behavior